What does GRP mean in News & Media?
This page is about the meanings of the acronym/abbreviation/shorthand GRP in the Community field in general and in the News & Media terminology in particular.
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Definition
What does GRP mean?
- Gross rating point
- In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, thus this percentage may be greater, or in fact much greater, than 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.GRPs are used predominantly as a measure of media with high potential exposures or impressions. Nielsen Media Research is an example of a company which uses GRPs.
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"GRP." Abbreviations.com. STANDS4 LLC, 2024. Web. 20 Sep. 2024. <https://www.abbreviations.com/term/65320>.
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