What does CEM mean in General Business?
This page is about the meanings of the acronym/abbreviation/shorthand CEM in the Business field in general and in the General Business terminology in particular.
Customer Experience Management
Submitted by sahrapour.m on November 19, 2012
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Definition
What does CEM mean?
- customer experience management
- Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the experience economy as the next level after commodities, goods, and services with memorable events as the final business product. Four realms of experience include esthetic, escapist, entertainment, and educational components.Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service.
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"CEM." Abbreviations.com. STANDS4 LLC, 2024. Web. 25 May 2024. <https://www.abbreviations.com/term/61337>.
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